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Facebook full-year revenues rise 55% to nearly $7.9 billion
New York -- Record levels of engagement helped Facebook grow revenue in its fourth quarter, ended December 31, by 63% to nearly $2.59 billion. Full year revenues advanced 55% to nearly $7.9 billion.
Net income increased 116% to $1.13 billion, from $523 million, or three cents a share.
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Mobile momentum continues at Facebook
Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.
Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.