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Can Hhgregg get omnichannel religion fast enough?
Less than a year after joining Hhgregg to lead the retailer’s digital initiatives, Kevin Lyons has been elevated to the role of SVP of e-commerce.
The Indianapolis-based operator of 228 stores said Lyons’ promotion to SVP from VP of e-commerce resulted from the creation of an ambitious online development and promotional strategy. As a result, Hhgregg has improved website navigation, driven positive social media engagement among key customer groups and integrated online and in-store marketing, resulting in double-digit growth in sales and conversions.