-
Data Breaches: EMV Compliance is Everyone’s Responsibility
It has been about five months since the Target data breach made the vulnerability of retail POS data a hot topic. Investigation has since shown the Target breach did not involve POS terminals. However, high-profile thefts of customer payment card data from Target and other retailers including Neiman Marcus, Michaels and Sally Beauty Supply have highlighted the need for U.S. retailers to adopt the global Europass, MasterCard and Visa (EMV) standard for accepting payments from cards that store consumer information on secure embedded microchips, rather than on magnetic stripes.
-
Skechers signs long-distance runner Kara Goucher as brand ambassador
Skechers was not always a brand one associates with running, but times are changing. The brand’s performance division has signed long-distance runner Kara Goucher to its Performance Elite Team.
The multi-year agreement names Skechers Performance Division as Goucher’s official footwear sponsor and will feature the world-class
female runner in global marketing and advertising campaigns.
