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Cato ups Q3 guidance following better-than-expected September sales
Following September sales that were above its guidance, Cato Corporation is increasing its third-quarter guidance.
The company reported sales of $79.7 million for the five weeks ended Oct. 4, a 9% increase over sales of $72.9 million for the five weeks ended Oct. 5, 2013. Same-store sales for the five-week period increased 5% from the prior year.
Sales for the 35 weeks ended Oct. 4 were $669.5 million, up 7% from the same period last year. The company's year-to-date same-store sales increased 4% from the prior year.
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Fred's September sales promise restored growth ahead
Fred’s CEO Bruce A. Efird is confident about the company’s initiatives to reposition the convenience-center model, expand marketing and implement new technology — all factors that he expects will help restore growth in the fourth quarter and next year.
Efird added that the initiatives are already producing positive results, despite customer traffic remaining a challenge in the company’s markets.