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JCP teaches a ‘fair and square’ lesson on pricing, marketing and image
PLANO, Texas — When JCPenney first announced its “fair and square” pricing strategy back in January with a great deal of hoopla and fanfare -- complete with a NYC media event attended by 700 people -- there was much hope that former Apple executive CEO Ron Johnson and then president Michael Francis, formerly at Target, would be able to bring some of their retail magic to the stagnant retailer.
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Contest winners lead Save-A-Lot promotional road trip
ST. LOUIS — Save-A-Lot is raising awareness for its stores as a destination for affordable food with the help of two contest winners. Molly Stankovsky and Alex Frecon, who won a national competition, will lead the retailer's "2012 Fuel Your Family Road Trip" across 18 cities in 30 days.