The Complete Guide to Modern Brand ImplementationA strong brand is only as consistent as its least-maintained location. Sponsored WSG Brands partners with American Exchange Group in Allbirds purchaseA brand management and licensing platform will serve as co-owner of Allbirds. The most trusted retail brands are… A new ranking reveals which retail brands consumers trust the most across several categories. Williams-Sonoma expands to 10 brands with launch of Dormify Williams-Sonoma Inc. is moving forward with a college student-focused online retailer and content platform it acquired last year. Ulta Beauty launches its digital marketplace The nation’s largest beauty retailer has entered the third-party marketplace space. New omnichannel campaign answers question, ‘Why eBay?’ eBay is launching a new global brand campaign, "eBay Stories," designed to highlight specific moments of buyers and sellers connecting on the platform. How next-gen tech can help retailers avoid branding flops Branding efforts are always tricky, but advanced technology solutions can help retailers avoid the negative impacts of a brand-related misfire. Cracker Barrel returns to previous logo after backlash Cracker Barrel Old Country Store Inc. has ended a brief effort to update its company logo. Shoe Palace centralizes product development A fashion and footwear retailer is improving visibility, accuracy and communication across its product development workflows. Hibbett leverages AI to manage product lifecycle An athletic-inspired fashion retailer is extending its use of AI-based product lifecycle management technology. 1 2 Next Last
