Crocs debuts social media mascot ‘Niles’Crocs Inc. is bringing its digital crocodile logo to life. The Complete Guide to Modern Brand ImplementationA strong brand is only as consistent as its least-maintained location. Sponsored WSG Brands partners with American Exchange Group in Allbirds purchase A brand management and licensing platform will serve as co-owner of Allbirds. The most trusted retail brands are… A new ranking reveals which retail brands consumers trust the most across several categories. Williams-Sonoma expands to 10 brands with launch of Dormify Williams-Sonoma Inc. is moving forward with a college student-focused online retailer and content platform it acquired last year. Ulta Beauty launches its digital marketplace The nation’s largest beauty retailer has entered the third-party marketplace space. New omnichannel campaign answers question, ‘Why eBay?’ eBay is launching a new global brand campaign, "eBay Stories," designed to highlight specific moments of buyers and sellers connecting on the platform. How next-gen tech can help retailers avoid branding flops Branding efforts are always tricky, but advanced technology solutions can help retailers avoid the negative impacts of a brand-related misfire. Cracker Barrel returns to previous logo after backlash Cracker Barrel Old Country Store Inc. has ended a brief effort to update its company logo. Shoe Palace centralizes product development A fashion and footwear retailer is improving visibility, accuracy and communication across its product development workflows. 1 2 Next Last
