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Diet Coke T-shirts hit U.S. Target shelves
ATLANTA — Diet Coke is launching a limited-edition T-shirt available exclusively in Target stores.
The T-shirt is the winning design from the second season of the Diet Coke Young Designer Challenge. Part of the brand’s “Stay Extraordinary” platform, the challenge required participants to create an original T-shirt design inspired by Taylor Swift’s style and people who drink Diet Coke. Hundreds of designs from across the country were submitted.