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LLBean.com gets top marks on customer service
LLBean.com provided the highest-rated customer service of all major online retailers during the month of November 2013, according to the Stella Monthly Ranking from the StellaService customer service analysis firm.
L.L. Bean was ranked number one for overall customer service and also in the email customer service area.
SierraTradingPost.com took top honors for phone customer service, Sears.com had the highest ranked shipping customer service and Bloomingdales.com has the best returns customer service.
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Ad effectiveness accolades overlook sales impact
Walmart dominated the airwaves this holiday season and the investment paid off, according to advertising measurement firm Ace Metrix which compiled a list of the most effective holiday ads.
Walmart topped the list with a heartwarming spot called Christmas Magic which featuring a selfless child donating a toy he desired to the Salvation Army only to discover he was the recipient of the same toy on Christmas Day. Walmart aired more than 40 unique pieces of holiday-themed creative this season, making it the most prolific advertiser of the season, according to Ace Metrix.