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Joe Cut wins 2014 Edens retail challenge
New York — Edens has announced the winner of the 2014 Edens Retail Challenge, a nation-wide student competition seeking compelling new retail concepts.
This year’s winner is Joe Cut, a mobile hair salon that brings the haircut directly to the business college student through a mobile store and reservation app. Babson College undergraduates Michael Kliska, Paulina Bosque, Adriana Contreras and Nina Shapiro founded the business, which will primarily service male customers on campuses in the U.S.
