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POPAI study: Solo shoppers spend more
Alexandria, Va. -- Shoppers who shop with others are different from those who shop alone and retail marketers need to take note, according to a new report by the Point of Purchase Advertising International (POPAI). The study finds that solo shoppers are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends.
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Home Depot’s Menear honored with City of Hope award
Los Angeles -- In recognition of his business and philanthropic achievements, The Home Depot’s executive VP merchandising, Craig Menear, will receive The Spirit of Life Award from City of Hope’s Hardware/Homebuilding Industry group. Menear will be honored Jan. 11, at a reception, at the Rosen Plaza Hotel in Orlando, Fla., by colleagues and industry members. The day will begin with a golf tournament event that supports City of Hope’s lifesaving research, education and treatment programs for cancer and other life-threatening diseases.