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Target welcomes new class to accelerator program
The newest batch of start-ups are making their way to Minneapolis for the second annual Target + Techstars retail accelerator program. After receiving applications from more than 3,000 technology start-ups — 70% of which had a co-founder who is either female or comes from an ethnically diverse background — Target whittled the list down to 10 finalists for this year’s tech accelerator. Companies range from online advertising to rebates to clothing alterations, and hail from Minneapolis to as far as Belgium. -
Vineyard Vines uses social media data to drive sales
The brand best known for its smiling pink whale logo is improving pricing, design and buying decisions by using an innovative data source. By partnering with First Insight, Vineyard Vines will leverage the company’s online social engagement tools to gather real-time product pricing and sentiment data from its customers. This information will then be analyzed by First Insight’s predictive models.

