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09/27/2022

BurgerFi enhances store experience, pricing with cloud-based POS

Dan Berthiaume
Senior Editor, Technology
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BurgerFi store
BurgerFi is deploying Oracle POS and ERP technology.

BurgerFi is improving store operations while ensuring positive customer interactions.

The premium fast-casual hamburger chain is leveraging the Oracle Micros Simphony Cloud POS solution as a restaurant hub. BurgerFi is implementing new technologies on the platform such as customized tablets, contactless payments, and tabletop and kiosk ordering to enhance its in-store dining experience.

Utilizing Simphony's enterprise restaurant management capabilities, BurgerFi is also simplifying front- and back-of-the-house business operations across in-store and online ordering functions. For example, the company can centrally approve price changes than it can then automatically update on digital menu boards with the click of a few buttons.

In addition, if an item goes out of stock, the Micros Simphony POS system updates all relevant endpoints, so customers won't try to place an order that can't be fulfilled.

Swedish burger chain supports global expansion with Oracle POS

Sweden-based Bastard Burgers is supporting growth in Europe and the U.S. with next-generation Oracle Micros Simphony POS capabilities. Bastard Burgers has chosen the Oracle Micros Simphony Cloud POS platform based on solution’s ability to handle multi-currency, language, and tax requirements.

In addition, Bastard Burgers plans to leverage Micros’ application programming interfaces (APIs) and Oracle Partner Network (OPN) integration partners to expand its sales channels. For example, Bastard Burgers will utilize digital ordering platform Future Ordering, an OPN member, in fall 2022 to offer delivery and pickup to its customers.

By integrating Simphony and Future Ordering, Bastard Burgers intends to fully automate the flow of online ordering data to its POS system and on to the kitchen to prepare and deliver meals.

"BurgerFi is all about innovation, and our recipe for success is great food and making sure our customer service and hospitality is top notch," said Karl Goodhew, CTO at BurgerFi. "Micros Simphony is the backbone of how we bring these elements together. Not only has it helped us streamline our operations and ordering processes, but it also allows us to plug in the other technologies we need to ensure our customers feel they are getting the same experience whether they are ordering in-store or online, and that's really important to us."

"Testing new concepts, whether that be menu items, pricing strategies, or new channels for customer engagement, gives fast-casual brands an opportunity to standout in a crowded marketplace," said Simon de Montfort Walker, senior VP and GM, Oracle Food and Beverage. "Our open API framework and ecosystem strategy keeps costs low and options open for customers like BurgerFi so they can experiment and grow their business on their terms." 

Established in 2011, BurgerFi is a multi-brand restaurant company that develops, markets, and acquires fast-casual and premium-casual dining restaurant concepts around the world, including corporate-owned stores and franchises. BurgerFi is among the nation's fastest-growing better burger concepts with 124 BurgerFi restaurants (97 franchised and 27 corporate-owned).