The intangible assets, including 200-plus trademarks, of Zulily are on the block.
Hilco Steambank is selling the assets which, in addition to the trademarks, include domain names (including Zulily.com), customer data, social media assets and code for the Zulily proprietary app. The deadline for indications of interest in acquiring the assets is March 13, 2024.
Launched in early 2010, Zulily featured a flash sale events model, with thousands of products on its website and app for a limited time and quantity at a significant discount. The company, which had a peak market cap of $7 billion in 2014, generated $666 million in sales in 2023, the same year after parent company Qurate Retail Group, whose brands include QVC, HSN, Ballard Designs and others, sold Zulily to investment firm Regent for an undisclosed sum.
In December, Zuilly said it was going out of business. In late May 2023, Qurate Retail Group, whose brands include QVC, HSN, Ballard Designs and others, sold Zulily to investment firm Regent for an undisclosed sum.
"Zulily targeted an attractive audience – discount shoppers looking for the best deals on women's and kids' apparel, footwear, and home goods – of which there are over 2.5 million that made a purchase in 2023,” said Richelle Kalnit, senior VP, Hilco Streambank, a division of Hilco Global. "A buyer of Zulily's IP will have a prime opportunity to reengage these customers and to build on the Zulily brand recognition, including over 6.4 million social media followers across platforms, to acquire new ones."
Interested parties can contact Hilco Streambank at [email protected].