Brilliant Earth continues retail store expansion

Marianne Wilson
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An ethically-sourced, digitally native bridal and fine jewelry has put down roots in Philadelphia.

Brilliant Earth opened its eighth physical location, a showroom in the heart of Philly’s Rittenhouse Square. The 2,000-sq.-ft. showroom, in the penthouse suite of 1701 Walnut Street, is designed to provide a low-pressure environment with an appointment model that allows for a more hands on, personalized interaction tailored to  customers’ individual preferences. Stores operate with an inventory light model, providing flexibility in both operations and product assortment.

The new Brilliant Earth features contemporary architectural elements, including high ceilings and glass walls, juxtaposed with exposed brick that evokes the building’s historic nature.  It joins the brand’s existing spaces in San Francisco, Los Angeles, Boston, Chicago, San Diego, Denver, and Washington, D.C.

“We are excited to offer our customers the opportunity to shop where, when and how they want – in one of our eight showrooms or through our website, which features industry-leading visualization and virtual ring try-on,” said Beth Gerstein, co-founder and CEO, Brilliant Earth. “Our showrooms offer a unique and personalized experience, and we’re thrilled that Philadelphia locals now have the opportunity to view our beautiful jewelry in a serene environment.”

Founded online in 2005 in San Francisco by Beth Gerstein and Eric Grossberg, Brilliant Earth is dedicated to creating fine jewelry while promoting a more ethical, transparent and compassionate jewelry industry. Its diamonds are selected for their ethically and environmentally responsible origins, and its fine jewelry is crafted from primarily recycled precious metals.