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Branch Properties acquires site for new grocery-anchored center

Atlanta-based real estate investment and development firm Branch Properties has purchased land for its latest development.

The company will build a Publix Super Markets-anchored shopping center known as Braselton Village in Braselton, Ga., a town located between Atlanta and Athens. The 70,987-sq.-ft. center, which is set to break ground this summer, is slated for completion in the second quarter of 2025.

Braselton Village will include a 48,387-sq.-ft. Publix store and 22,600 sq. ft. of inline retail space for restaurants, retailers, and other businesses. The property will also include five out-parcels ranging in size from one acre to just under two acres. Publix will be relocating from the adjacent shopping center, Vineyards at Chateau Elan.

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Braselton Village
Image courtesy of Branch Properties.
Braselton Village
Image courtesy of Branch Properties.

“The town of Braselton has proven to be a well-positioned market for retail growth,” said Jesse Shannon, president & CIO at Branch Properties. “Braselton Village will curate a selection of top-tier, essential shopping and dining for the area’s increasing population. We look forward to making future milestone announcements as construction begins.”

Braselton Village is located across from the local wine resort and tourist destination, Chateau Elan, which draws 400,000 visitors annually according to Branch. The development aims to cater to Braselton’s rising population, which is expected to grow 9.5% over the next five years according to the U.S. Census Bureau.

In addition to surrounding residential construction, nearby North Georgia Medical Center is currently undergoing a 927,000-sq.-ft., $700 million expansion expected to open next summer.

In addition to Braselton Village, Branch is also developing five other Publix-anchored shopping centers across the Southeast including Triple Crown Shopping Center in Richwood, Ky. (Northern KY/Cincinnati suburb), One Nexton in Summerville, S.C. (Charleston suburb), Limestone Marketplace in Gainesville, Ga., and recently completed Summerhill Station in Atlanta.

Branch and its affiliated companies have acquired, developed and managed over $5 billion of commercial real estate, accounting for more than 12 million sq. ft. of leasable space.

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