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Atlanta’s Branch Properties celebrates 50 years

Al Urbanski
Branch's Peachtree Battle Center in Atlanta

One of the developers that helped ignite Atlanta’s real estate boom in the Seventies is celebrating its 50th anniversary.

It was in 1973 that Alexander Branch III opened Branch Properties to present investment opportunities in Atlanta retail real estate offerings to foreign investors. Since then, the company has acquired and developed nearly 160 shopping centers in the Southeast, 60 of them in the Atlanta metro.

“From Disco Kroger to Peachtree Battle, it has been rewarding to see how our projects have transformed neighborhoods,” said Branch vice chairman Richard Lee at the company’s recent 50th anniversary celebration. Investors remain confident in our acquisition and development strategy and its ability to yield increasingly successful returns.”

Projects that Branch currently has under development in the Southeast include the 87,000-sq.-ft. Summerhill Station in Atlanta; the 57,750 sq.-ft. Wynnehaven Plaza in Santa Rosa County, Fla., and the 76,764- sq.-ft. Limestone Marketplace in Gainesville, Ga.

The company has also opened or will soon open Publix-anchored developments Perimeter Marketplace in Dunwoody, Ga.; Hugh Howell Marketplace in Tucker, Ga.; Merganser Commons at Dogwood Estates in Milton, Fla.; The Market at Hays Farm in Huntsville, Ala., and Moncks Corner Marketplace in Moncks Corner, S.C.

“It is remarkable to think of all of the people who have played a hand in shaping Branch into the company it is today, from our partners overseas to those who have worked on our team and gone on to seed their own companies,” said chairman Nick Telesca.

Telesca served as president of Branch for the last 25 of its 50 years and recently relinquished that role to Jesse Shannon, who will also continue to serve as the company’s chief investment officer.

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