Bombas teams with Leap, Shopify and Simon for brick-and-mortar expansion
Direct-to-consumer sock brand Bombas continues its push into physical retail.
Best known for its comfortable socks and “buy one, donate one’ business model, Bombas has opened its third-ever retail location, at The Domain in Austin, Texas. The opening follows the October debut of the brand’s first-ever stores, at Town Center in Boca Raton, Fla., and New York City. All three stores offer the company's full product assortment, which has expanded beyond socks to include underwear, T-shirts, slippers, slides and more.
Bombas’ expansion in Texas and Florida leverages Leap's retail platform that integrates with Shopify and utilizes premium retail locations in Simon’s portfolio. The collaboration is designed to enable growing brands such as Bombas to establish physical retail spaces in key markets while minimizing traditional barriers that have long stood between the brands and premium physical retail.
“Expanding into physical retail is a natural and exciting next step in bringing the Bombas brand, products, and mission to more people in new ways,” said Jason LaRose, CEO of Bombas. “We looked for partners who share our commitment to quality and customer experience, and who bring deep expertise to help guide us through this next chapter. With Leap, Shopify, and Simon, we’re able to bring the comfort, quality, and sense of community our customers know online into an in-person experience that feels like a true extension of our brand.”
Zach Beloff, VP, leasing at Simon, said that Bombas exemplifies "the type of innovative brand we are proud to welcome to our centers.
“Through this collaboration, with Leap and Shopify, Simon is able to curate compelling retail experiences and reinforce our position as the premier physical destination for brand expansion," he added.
The Leap platform provides end-to-end management of store setup, design, staffing and ongoing management, along with minimized capital expenditure and flexible terms compared to traditional long-term leases. It integrates with Shopify for consistent inventory, customer data and sales tracking. The Leap, Shopify and SImon collaboration initiative is slated for expansion to include additional merchants and a wider range of premium retail locations throughout 2026.
"Our core value proposition is simple: We turn the complex and risky journey of retail expansion into a scalable growth channel," said Amish Tolia, co-founder & CEO of Leap. "By collaborating closely with Shopify, we provide a unified commerce experience, and by working with Simon, we ensure brands are positioned in the absolute best locations. Bombas is the perfect example of how our platform can rapidly scale an already powerful digital brand into physical retail."