The Body Shop expanding in Canada — here’s where
The Body Shop is expanding its sustainably-designed “workshop” store concept in Canada.
The format, which celebrates the brand’s activist roots, debuted in Canada in 2020, at CF Pacific Centre, in Vancouver, Canada. It aims to create an environment that goes beyond that of a traditional store, one that will inspire and equip customers to become “changemakers,” according to the company.
“At four new locations across Canada, customers can moisturize their hands, learn about sustainability and take action—whether that be signing a petition or engaging with the store's local community efforts—all at the same time,” stated the retailer.
Of the four new Body Shop outposts, one has already opened, at Oshawa Centre, in Oshawa. Upcoming locations include Market Mall, in Calgary (August 26); Metropolis at Metrotown, in Burnaby (November 11); and West Edmonton Mall, in Edmonton (November 18.)
Sustainability
Starting with the lightweight aluminum facade, The Body Shop’s workshop stores are designed and built to have as small an environmental footprint as possible. The spaces are fitted with a range of upcycled and reclaimed materials, such as reclaimed wood and part-recycled plastic storage crates. The 100% recycled countertops are created from recycled plastic destined for landfill.
The Body Shop is encouraging consumers to hold on to and reuse their aluminum bottles. At the store’s designated refill stations, customers can take any 300ml aluminum bottle and fill it up with any of 12 of the brand's best-loved shower gels, shampoos, conditioners and hand washes. They can bring back the bottle for a refill when they run out.
Across the world, The Body Shop's workshop stores are designed to reflect the local communities they serve and bring to life issues and stories that are important to them. In Oshawa, the company partnered with Chrrie, a young local multimedia artist and environmental activist, to create a window mural inspired by the brand's 'Be Seen. Be Heard.' activism campaign, which highlights the involvement of youth in public life from voting to taking up leadership positions in the community.
[Read More: The Body Shop works to mobilize young people to vote in 2022 mid-term elections]
“With our workshop stores, we want to bring people together to realize that they can be changemakers and are capable of making small changes that could benefit our communities and the planet,” said Hilary Lloyd, VP of marketing and corporate responsibility for The Body Shop North America. From our refill stations to our new Wellness body care range, customers will get to shop the products that make them feel good, while also doing good. Our stores and products have always been, and always will be, a way to connect people to environmental and social justice issues."
The Body Shop operates about 3,000 retail locations in more than 70 countries. Along with Aesop, Avon and Natura, The Body Shop is part of Natura &Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact.