Blue Apron is launching a new savings program exclusively on Verizon’s +play platform. (Photo: Business Wire)
A leading meal kit delivery service is partnering with Verizon to save its customers some money.
Blue Apron is debuting Blue Apron Plus, a new savings program being offered exclusively on the Verizon +play platform. Verizon built +play as a single solution for customers to shop for, manage and save on subscriptions. Blue Apron is the first and only meal-kit provider available on the +play platform to date.
Blue Apron Plus acts as a monthly subscription offering, managed through the +play platform for Verizon customers. Participating customers will have access to exclusive savings on meal kit subscriptions, including 35% off their first five eligible meal kit orders, then 15% off each eligible order after that.
For a limited time, Verizon customers can get three months of Blue Apron Plus free. After the promotional period, Blue Apron Plus will cost $4.99 per month.
“As one of the leaders in the meal-kit industry, we are proud to bring Blue Apron’s culinary expertise exclusively to Verizon customers around the country,” said Amber Minson, Blue Apron chief revenue officer. “The partnership will allow us to tap into a new and engaged customer base while providing them with up to $525 in annual savings on incredible recipes with fresh, unique ingredients.”
“We’re thrilled to have Blue Apron as a +play partner, giving Verizon customers access to its amazing services and offerings through our platform,” said Erin McPherson, chief content officer of Verizon Consumer Group. “With hundreds of content and subscription services available in the marketplace, customers find themselves challenged to keep up with new services, get attractive promotions, and manage and track what they’re already signed up for. +play is the solution to these pain points.”
Blue Apron joins Walmart Marketplace
Blue Apron is expanding its ecosystem to drive customer growth, including through third-party sales platforms that it hopes can help bring in significant new audiences. In summer 2022, Blue Apron launched a new offering as a third-party seller on Walmart.com that lets consumers purchase a selection of meal kits without a subscription.
Boxes sold via Walmart Marketplace are directly fulfilled by Blue Apron. The company is the first and only meal kit provider on the Walmart Marketplace e-commerce platform.
Launched in 2012, Blue Apron is a carbon-neutral company offering fresh, chef-designed recipes for home preparation.