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Bloomingdales opens camp-themed pop-up stores

Camp Bloomingdales
Bloomingdale's latest pop-up offers summer camp merchandise.

Bloomingdale’s wants to help shoppers prepare for summer fun.

The department store retailer, a division of Macy’sis opening a pop-up space called "Carousel: Camp Bloomingdale's" in select locations and online starting Thursday, April 11, 2024. The space is the latest iteration of Bloomingdale’s Carousel rotating pop-up format.

Camp Bloomingdale's will be available at the 59th Street New York flagship, Boca Raton Town Center, North Michigan Ave, Chestnut Hill, White Plains, The Mall at Millenia, Roosevelt Field, Soho, Old Orchard, Mosaic, University Village, Sherman Oaks Fashion Square, Walt Whitman, Bergen Shops at Riverside, and Short Hills stores.

Product categories in the curated seasonal assortment will including swimwear, accessories, beauty, food and beverage. For the first time, Bloomingdale's will sell campsite items from outdoor gear and equipment brand Coleman via the pop-ups.

Featured apparel brands will include Mother Denim, Free City, Daydreamer, Vintage Havana, Solid & Stripes, and exclusives by Aqua including jogger, hoodie, shorts and t-shirt sets for women and kids. Limited edition Camp Bloomingdale's merchandise including fanny-packs, mugs, s'mores kits, flashlights and socks will also be available for purchase both in-store and online.

"Camp carries a positive connotation for many, suggestive of memories of fun and adventure," said Frank Berman, executive chief marketing officer, Bloomingdale's. "We are excited to bring this nostalgia to life through our latest Carousel activation with a fresh assortment of playful brands for all ages, bright colors, and must-have gifts that create the ultimate camp shopping destination."

On Saturday, April 13, the Camp Bloomingdale's in the Carousel pop-up at the 59th St flagship will feature activations including: 

  • Camp Carousel Embroidery & Patch Bar: With a Camp Bloomingdale's purchase, shoppers can stop by the Camp Customization bar for complimentary embroidering and patches.
  • Coleman T-Shirt Giveaway: The first 250 customers to visit the pop-up on April 13 will receive a Coleman T-shirt with the ability to customize at the embroidery bar.
  • Little Words Project Bracelet Bar: Customers will be able to create a custom friendship bracelet.
  • Crocs “Come as You are” Customization Station: With the purchase of Crocs, customers can customize them with an onsite artist and crafting station. In addition, a Croc Jibbitz bar will offer customization of Crocs with Jibbitz charms throughout the month of April.

A division of Macy's Inc. Bloomingdale's currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and three Bloomie's stores across the country with a presence in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia and Washington. In addition, Bloomingdale’s operates international locations in Dubai and Kuwait.

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