Blain's Farm & Fleet, Roadie announce same-day delivery partnership
Blain’s Farm & Fleet has a new partner to provide same-day delivery on products across its inventory.
The Wisconsin-based retailer is now working with Roadie, a UPS company, to provide its shoppers with expanded convenience. Blain’s shoppers who place orders by 2 p.m. can now choose same-day delivery to their doorstep through Roadie. Over 60,000 products, including select oversized products, qualify for the service.
“Introducing same-day delivery enabled our holiday shoppers to fulfill their wish lists later than ever,” said Blain's chief customer and marketing officer Kristin Stewart. “After receiving rave reviews from our neighbors, we decided to offer the option year-round. It provides the convenience and dependability our customers expect from us.”
Blaine’s and Roadie tested the same-day delivery partnership in December. The retailer says it experienced a 738% surge in order volume and a 378% year-over-year increase in revenue compared to the same period in 2022.
“As consumers, we’ve been conditioned to get our stuff faster and faster for years,” said Marc Gorlin, founder and CEO of Roadie. “Now, that expectation extends to big and bulky items as well. People want to get their big stuff the same way they get their other purchases. Blain’s Farm & Fleet understands this and is on the leading edge of getting all items, even big and bulky goods, to their customers when they want them. With Roadie and specifically RoadieXL, companies like Blain’s can offer industry-leading delivery speeds on everything from kayaks to canning supplies to beehives.”
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Blain’s Farm & Fleet operates 45 locations throughout Illinois, Iowa, Wisconsin and Michigan.
Founded in 2014, Roadie enables local delivery to more than 97% of U.S. households by providing access to more than 200,000 independent drivers nationwide.
