BigCommerce launches instructional web series for e-tailers

A major e-commerce platform is providing real-time online reviews of retail websites.

BigCommerce is partnering with e-commerce Web design agency EYStudios to offer a new Web series called The Big Review. Each month, a rotating panel of e-commerce design and technical experts from BigCommerce and EYStudios conduct real-time reviews of multiple retail websites, with the intention of addressing key challenges that growing retailers often encounter.

“As a retailer, it’s easy to get stuck using a site that might meet your basic needs, but doesn’t optimize the complete user experience for continued growth,” said Daniel Fertig, global director of agency partnerships at BigCommerce. “In fact, we often encounter retailers that know they can be more successful, but lack the specific knowledge or resources to identify opportunities for improvement. With The Big Review, we can provide guests with actionable recommendations they can use to enhance their specific site experience, but do so in a way that simultaneously offers broad value to all viewers.”

In order to be considered as a featured guest, retailers must be interested in ramping up their online operations and be willing to have their site URL broadcast live to show attendees. BigCommerce gives priority to retailers with site issues that a broad range of other retailers can learn from.

“EYStudios has conducted ad hoc site reviews over the course of its 16-year history, and we have been looking for a way to evolve those efforts into an ongoing program,” said Eric Yonge, CEO of EYStudios and host of The Big Review. “This Web series allows us to showcase our long-standing partnership in a fun, employee-driven way that merchants may not get to see when working with the two companies. Not to mention, our branding and usability expertise coupled with BigCommerce’s extensive customization capabilities provided an optimal backdrop to discuss website improvements.”