BigCommerce extends European presence

Dan Berthiaume
Senior Editor, Technology
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BigCommerce foreign currency

A leading U.S.-based e-commerce platform is growing from the U.K. into continental Europe.

BigCommerce, which opened its first European office in the U.K. in 2018, is now operating in the Netherlands, France, and Italy. As a result, retailers will be able to use the BigCommerce platform to manage their store in their local language, as well as create a fully localized website experience for shoppers, with local payment methods and currencies.

BigCommerce has already built an established customer base in each region. Brands such as La Bouche Rouge, Nippon Shoten and Agent 00Spas in France, La Perla, Pro-Bolt and riCompro in Italy and Homey’s Tools for Life, Heating World, and Barts Parts in the Netherlands all use BigCommerce’s platform to support visibility and sales.

The company’s expansion will create new roles in France, Italy, and the Netherlands to work directly with retailers in the region.

“BigCommerce powers over 60,000 merchants worldwide and this latest phase of our EMEA expansion underpins our ongoing commitment to the region and retailers within it,” said Jim Herbert, BigCommerce VP and GM EMEA. “Our presence in France, Italy and the Netherlands will enable us to provide tailored programs and services specific to our customers and partners across Europe.”