BigCommerce eases customization of e-commerce storefronts

Dan Berthiaume
Senior Editor, Technology
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A leading e-commerce platform is enabling retailers to take a more agile approach to site design.

BigCommerce is releasing Page Builder, an intuitive, drag-and-drop visual design tool designed to empowers retailers to quickly build differentiated shopping experiences across their online storefronts. Natively available to BigCommerce retailers across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets. 

Widgets include individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons, blocks of custom HTML, and more. No code is needed, meaning non-technical users can leverage widgets for digital design.

Retailers can change up the look and feel of their store, including the homepage, product and category pages, as well as content and cart pages, without hiring developers. The tool enables users to test out new content and preview how pages will appear across different devices before publishing. Retailers can make changes in real-time by accessing Page Builder directly from any live page for a more seamless storefront management experience.

Developers can extend what’s possible with Page Builder and create custom applications using BigCommerce’s Widgets API. With the API, developers can unlock the ability to inject custom capabilities via HTML, JavaScript and CSS to obtain complete control over storefronts, all without using code.

“This year, businesses have learned firsthand the value of agility in order to quickly respond to rapidly changing market conditions or adapt to the resulting shifts in consumer shopping behavior,” said Jimmy Duvall, chief product officer at BigCommerce. “Page Builder gives brands all the tools they need to build a world-class e-commerce storefront, faster. It also makes it much easier for merchants to take their business online for the first time.”