Big Lots in big category expansion

Big Lots is doubling down on apparel.

The discounter is rolling out an expanded apparel assortment – its biggest to date – for the entire family, available in stores nationwide and online. The assortment features active- and athleisure-wear, including athletic apparel brands such as Reebok, along with summer fashions, footwear and accessories from all-new everyday wear brands like One World and Como Vintage. 

The retailer also has a new private label brand, Weekend Soul, that’s made up of trendy, unique tops and dresses.  

"There can be no denying that the past 18 months have changed the way we all approach getting dressed in the morning, choosing functional everyday wear that's comfortable, yet fashionable,” said Bruce Thorn, president & CEO, Big Lots, which operates 1,414 stores. “We kept this top of mind when deciding to greatly expand our apparel assortment with new brands, styles and options for every customer.”