Best Buy fulfills direct-to-consumer electronics brand sales from stores

Best Buy Co. Inc. is in a new partnership to turn its stores into fulfillment hubs for direct-to-consumer (DTC) consumer electronics websites.

The retailer is collaborating with omnichannel marketing and data solutions provider Lucky to let consumer electronics brands connect their DTC websites with its store inventory in real time. As a result, customers will have the ability to view product availability at their local Best Buy store and leverage Best Buy’s same-day delivery and in-store pickup options. 

"By adding Best Buy to our lineup of retailers, Lucky continues to grow in the retail space, specifically in the world of consumer electronics," said Sneh Parmar, CEO and co-founder of Lucky. "As customers increasingly expect seamless, omnichannel shopping experiences, it's crucial for brands to adapt and innovate. By integrating Best Buy's inventory with DTC websites, brands can now offer their customers more convenient ways to get their tech."

Lucky also currently offers DTC fulfillment partnerships with retailers in the beauty, fashion, apparel, and personal care industries — including Sephora, Nordstrom and Walgreens.

Best Buy bolsters consumer electronics and appliance sales

Although Best Buy reported better-than-expected fourth quarter results, growth in gaming sales and services, including paid memberships, helped offset continuing weakness in consumer electronics and appliances. 

Overall net income, revenue, and same-store sales all declined year-over-year. Teaming with Lucky to increase the accessibility of its store consumer electronics inventory is the latest step Best Buy has taken with a third-party partner to increase sales.

The retailer is partnering with Microsoft to provide perks for shoppers of the tech giant's upcoming line of Co-Pilot+ artificial intelligence-enabled PCs. 

Best Buy will have the largest available assortment of Copilot+ PCs and will serve as the exclusive retailer of several of these models, including devices from Microsoft, Dell, HP, Lenovo and Samsung. In addition, it will provide online and in-store expert help to give tech guidance, answer any questions and help with product orders.

The company is also partnering with digital review/analysis publication CNET to offer curated content and unbiased editorial advice from CNET experts across its e-commerce site, app and stores, encompassing a variety of product reviews and expert picks to encourage purchases.

Based in Minneapolis, Best Buy Co. Inc. operates more than 1,000 retail stores in North America.