Lululemon said it is implementing an “updated and more integrated organizational structure” to support its near- and long-term growth plans and accelerate product innovation.
The activewear apparel retailer is making the changes in conjunction with the departure of its chief product officer, Sun Choe, who has resigned and will leave the company this month to pursue another opportunity. Lululemon does not intend to replace her role. (Choe has served in the position since September 2018.)
Effective immediately, Jonathan Cheung, global creative director, will report to CEO Calvin McDonald and will drive the product design, continuing to oversee design, innovation and product development. Cheung has a successful track record with more than 30 years of experience in senior creative leadership roles at global brands, according to the company release.
In other updates, Lululemon will create a new team comprised of leaders from its merchandising and band functions to scale its global and regional go-to-market strategies. Nikki Neuburger will become chief brand & product activation officer, overseeing merchandising, footwear and product operations, in addition to her current responsibilities leading brand. Elizabeth Binder, chief merchandising officer, will report to Neuburger.
“We are grateful for Sun’s many contributions to the company over the past seven years, and she leaves us as a stronger, product-led organization with dynamic leaders ready to take us forward,” McDonald said. “Looking ahead, I am confident in the strength of our design, merchandising and brand teams, and excited by how the new structure will enable us to solve for the unmet needs of our guests in a more efficient, unique, and powerful way.”
Lululemon will report its financial results and earnings for the first quarter of 2024 on Wednesday, June 5, following market close.