Bed, Bath & Beyond to acquire Brand House Collective; will close 40-plus stores
Bed, Bath & Beyond Inc. has entered into a merger deal that will see it acquire The Brand House Collective (formerly Kirkland’s) for $26.8 million in a move to create an “everything home” company.
The deal, which has been unanimously approved by boards of both companies, is expected to close in the first quarter of 2026 pending shareholder approval and the consent of lender Bank of America. The two companies have been working together since September 2024, when Kirkland’s entered into a deal that would result in the return of Bed Bath & Beyond brick-and-mortar stores to the U.S. retail landscape.
During the past year, there has been a flurry of deals and changes, including the rebranding of Kirkland’s to Brand House Collective, the sale of the Kirkland’s Home banner to Bed Bath & Beyond and the rebranding of Beyond Inc. to Bed, Bath & Beyond. (In addition to Bed, Bath & Beyond, the company’s portfolio includes Overstock, Buy Buy Baby and a blockchain asset portfolio.).
In September, Brand House said it was on track to convert all Kirkland's Home stores into Bed Bath & Beyond stores during the next 24 months.
“Early conversions of Bed Bath & Beyond stores have delivered double-digit sales growth shortly after reopening, demonstrating strong customer response and validating the opportunity to scale a high-conversion format across the broader fleet,” Bed Bath & Beyond said in a release announcing the merger.
The combined company expects to unlock at least $20 million in cost eliminations, driven by the removal of duplicated functions, overlapping systems and operational inefficiencies across merchandising support, logistics, technology and administrative structures. It also expects to close more than 40 “underperforming or non-strategic" stores in early 2026.
“These closures are intended to support bottom line improvement and inventory optimization as an element of the broader efficiency strategy,” the company said.
In a statement, Bed Bath & Beyond executive chairman Marcus Lemonis said the acquisition of Brand House Collective is a big step in building a profitable, growth oriented “everything home” company.
“The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs,” he said. “The most valuable asset of this transaction is the talent and leadership that comes with it, giving our historical marketplace business a stronger product and consumer experience focus."
Once the deal closes, Amy Sullivan, currently CEO of The Brand House Collective, is expected to serve as CEO of the newly organized division, Beyond Retail Group. She will be responsibe for overseeing all omni-channel retail operations, including merchandising, stores, digital commerce, and customer experience, across Bed Bath & Beyond's brands including but not limited to, Bed Bath & Beyond, Buybuy Baby, Overstock and Kirkland's Home brands.
"Our combined entity strengthens our financial position and reaffirms our mandate to grow revenue and profit at the pace the market expects,” Sullivan said. “Our focus is clear: We will put the customer at the center of every decision, differentiate our brands with intention, and accelerate customer growth and lifetime value in ways that drive meaningful revenue and sustainable profitability,"
