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Bed Bath & Beyond taps Walmart, Wayfair execs to drive digital sales

Bed Bath & Beyond storefront

Bed Bath & Beyond Inc. has made two key hires as it looks to drive growth of its $3 billion digital business.

The home goods chain, which has made named digital growth a key component of its turnaround strategy, named Jill Pavlovich as senior VP of digital commerce and Jake Griffith as VP of product management. Both will start on April 4. 

Pavlovich joins Bed Bath & Beyond from Wayfair, where she served as general manager and head of exclusive brands and merchandising and was responsible for developing and launching 90-plus exclusive brands to grow the product portfolio and drive revenue. Previously, from 2013 to 2015, she was VP of merchandising and design at Perry Ellis International. Pavlovich also held various roles at Dana-co, Natori, Warnaco and Calvin Klein.

Griffith joins Bed Bath & Beyond from Walmart, where he held numerous leadership roles, most recently as the general manager for sports & fitness. Prior to Walmart, Griffith spend seven years at Amazon where he held numerous roles overseeing business strategy for various portfolios.

Pavlovich will be responsible for delivering ongoing improvements to Bed Bath & Beyond’s digital shopping experience. She will lead digital merchandising and operations to elevate the customer experience.

Griffith will be responsible for developing new digital capabilities for the chain, overseeing the stages of the product lifecycle to create a seamless experience across the customer's digital journey from discovery to post-purchase. He will also help improve the speed and execution of key growth initiatives to create engaging end-to-end digital experiences.

“As we enter our 50th year, we will introduce customers to the new Bed Bath & Beyond with the launch of an exciting array of customer-inspired owned brands, reimagined stores, and continued investment in faster, easier and more convenient omnichannel shopping services,” said Rafeh Masood, Bed Bath & Beyond's executive VP and chief digital officer. “Jill and Jake bring deep merchandising, brand and digital retail experience to help accelerate our plans, innovate for our customers, and drive continued growth in sales and gross margin for our business."

Earlier this month, Bed Bath & Bed unveiled Nestwell, a private in-house brand of bedding and bath essentials.  The line of is the first of at least 10 owned brands that the retailer plans to launch during the next two years. 

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