Bed Bath & Beyond takes extra step for remote college learners
Bed Bath & Beyond Inc. aims to help parents and college students redesign their childhood bedrooms as remote learning spaces for the fall semester.
The home décor retailer is launching College from Home, a new digital shopping experience, in partnership with online interior design service and sister company Decorist. The College from Home section of the Bed Bath & Beyond website will provide free expert tips for creating remote learning spaces, curated assortments, and value-driven products including lap desks, organization tools, accessories, and bedding.
In addition, college students can sign up for a limited-time loyalty program called College Savings Pass that provides 20% off their entire purchase every time they shop on select items, with unlimited use in-store or online through Sept. 30, 2020.
A newly created Healthy Living assortment also offers essentials for students returning to campus living, including face masks, thermometers, and cleaning supplies. Decorist also provides an online style quiz and the option to collaborate with a Decorist designer.
"As the college destination for countless students across the country, whether studying at home or on campus, we know this fall won't bring the typical college experience every student looks forward to," said Joe Hartsig, executive VP and chief merchandising officer of Bed Bath & Beyond. "College from Home brings the dorm experience to life for students by showcasing essential product solutions, paired with design inspiration to turn their childhood bedrooms and work spaces into functional spaces for remote learning."
"College students are adjusting to a new learning environment this year,” said Cindy Davis, executive VP and chief brand officer of Bed Bath & Beyond and president of Decorist. “In July, we saw searches on our site up more than 200% for desks and office chairs compared to the same period last year. They need design guidance and inspiration to create a conducive space —whether they're living at home or on campus. With that in mind, and along with insights from current students, we designed these spaces to set students up for academic success, as well as to be cozy, comfortable, and personal."