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Banana Republic goes big into home with expansive collection; to open pop-ups

Banana Republic Home
The collection includes across bedroom, living room and dining room furniture.

Banana Republic continues to expand its brand beyond fashion.

The retailer, a division of Gap Inc., is expanding its BR Home collection to include bedroom, living room, and dining room furniture as well as lighting and home décor. BR Home debuted in March with bedding, rugs, and pillows.

 The expanded collection is crafted from the most premium materials, such as French Oak, marble, brass, plush cotton cashmere and organic cotton, and sourced and created by skilled global artisans who specialize in the use of these elements, the company said.  Prices range from $150 for vases to $195 for washed cotton sheet sets and $1,250 to $3,450 for dining furniture and sofas ranging from $2,650 to $4,950.  

The new BR Home collection is launching with a dedicated website and will be in select U.S. stores by the end of September. The retailer will also open two BR Home pop-up experiences in New York City and Los Angeles.

"At Banana Republic, we are driven by a desire for discovery and self-expression, representing a new way to outfit yourself and your home," said Sandra Stangl, president and CEO, Banana Republic."We are committed to bringing exceptional quality, timeless design, and versatile styling to our customers as we determine how to best support their lifestyle."

In expanding into furniture and home furnishings, Banana Republic is following a move made by other fashion retailers, including Ralph Lauren, H&M, Zara, Anthropologie.

The new business marks a milestone in the brand's transformation as a leading destination for the modern explorer, the retailer said.

"Whether traditional global handicraft, American heritage production, or small companies working in this era of maker culture, product craftsmanship is a Banana Republic legacy," said Aaron Rose, chief commerce and experience officer for Banana Republic. "This dynamic collection celebrates the beauty of high-quality natural materials and skilled artisans, creatives, and those designers whose work reflects our brand values and allows us to support craftsmanship communities around the world."

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