Bad Ass Coffee to open first New Jersey shops
Bad Ass Coffee of Hawaii is planning to enter a new state with three stores.
The chain has inked a multi-unit deal to bring its coffee to central New Jersey. The first Bad Ass Coffee shop in New Jersey is set to open in Hackensack in late September, with the other two locations currently in the site selection process. Targeted cities include New Brunswick, Princeton and Somerville.
Behind the three-store deal in New Jersey is Jim and Tyler Bowman, a father-son duo with a background in IT.
“As we exited the world of IT, we were in search of an exciting brand that stood out among competitors,” said Tyler Bowman. “The quality of Bad Ass Coffee’s products and the in-store experience are something that really separates it from the major chains. As a longtime central New Jersey resident, I can attest to the fact that there’s really nothing like it here. I’m excited to bring a whole new set of flavors to our communities and people who appreciate a great cup of coffee.”
Starting with three locations, Bad Ass Coffee is looking to support aggressive growth across New Jersey, with a desire to add 10-12 locations across the Garden State over the next three to five years. The chain has recently announced plans for new stores in Colorado and Florida, and has plans to enter another new state, Wisconsin, in early 2025.
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“The Bowmans are ideal franchise partners to join our ‘ohana,’” said Scott Snyder, CEO of Bad Ass Coffee. “With strong business acumen, a passion for the product, and community-ties, I’m excited by the opportunity to bring our unique coffee experience to an entirely new region. This move, into such a dynamic, key development state, energizes our New Jersey expansion and helps us to reach more Bad Ass Coffee lovers than ever before.”
Founded in Hawaii in 1989, Bad Ass Coffee operates more than 30 U.S. locations, with more than 100 locations in various stages of development. More than 70% of the chain’s system consists of multi-unit operators.
