Bad Ass Coffee to open new stores in Daytona Beach

Bad Ass Coffee of Hawaii is growing its footprint in Florida.

The chain has announced a three-store franchise agreement to bring its Hawaiian coffees and themed cafés to Daytona Beach. The deal marks Bad Ass Coffee’s first stores on Florida’s Atlantic Coast, as the chain has six stores on the Gulf Coast.

New franchisees Terri and Jessie Simmons are aiming to open the first location by early 2025, with all units following within the next few years. Site selection for the new stores is currently underway.

"Volusia County families deserve a fun, welcoming space to connect over a cup of joe," said Terri Simmons. "After discovering the brand in California, we saw the need to bring Bad Ass Coffee of Hawaii's delicious brews and Aloha vibes to our home. Jessie and I are excited to create a Hawaiian-inspired oasis and know it will be a great addition to our community."

The Daytona Beach expansion is just the latest for Bad Ass Coffee, which announced plans to enter a new state, Wisconsin, in late March. Last November, the chain inked a deal to bring five new stores to the greater Phoenix area.

"We're excited by the Simmons' love and commitment to be 'Bad-assadors' of our brand," said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. "Their decision to develop the Daytona Beach market is not only a strong fit as a destination location, but also serves as a significant step forward in our Southeast growth strategy as our first Florida Atlantic Coast locations."

Founded in Hawaii in 1989, Bad Ass Coffee operates more than 30 U.S. locations, with more than 100 locations in various stages of development. More than 70% of the chain’s system is comprised of multi-unit operators.