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Bad Ass Coffee eyes more than 20 new stores for 2025

Bad Ass Coffee of Hawaii
In 2024, Bad Ass Coffee signed 13 multi-unit development agreements.

Bad Ass Coffee of Hawaii is looking to keep its expansion going in 2025.

The coffee chain says it has 23 new store openings planned for this year, including six openings in the first six weeks of 2025. In 2024, Bad Ass Coffee signed 13 multi-unit development agreements and capped off the year with a combined total of 44 units in development. The brand says it achieved its most successful new franchise sales year ever last year.

"Our commitment to be a franchisee-first organization has been the cornerstone of our growth since day one," said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. "2024 was a year of firsts for the company and also saw the completion of infrastructure milestones that we began four years ago to set the stage for massive growth in the year ahead and beyond. We're very excited about 2025 and believe that it will further solidify our brand as a leader in the QSR franchise coffee landscape."

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Bad Ass Coffee says it provides a development support system for new franchisees, including teams, technology, and tools to help identify the right territories for expansion, plus expertise in financing, real estate and construction management to assist franchisees and multi-unit operators.

[READ MORE: Bad Ass Coffee to open first New Jersey shops]

In addition to its planned expansion in 2025, Bad Ass Coffee is partnering with Paytronix, a leader in guest engagement, to launch an upgraded loyalty and online ordering system. When launched, customers will enjoy a "seamless, intuitive experience" across all digital platforms, while franchisees gain access to advanced reporting tools for data-driven decision-making.

Founded in Hawaii in 1989, Bad Ass Coffee operates nearly 40 U.S. locations, with more than 100 locations in various stages of development. More than 70% of the chain’s system consists of multi-unit operators.

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