AutoNation launches e-commerce site for auto parts and more

AutoNation has unveiled a new e-commerce platform.

The automative goods retailer has launched AutoNationParts.com, a new website enabling customers to purchase automotive parts and accessories at competitive prices, with the items shipped to their homes. The site, which features guaranteed-to-fit genuine manufacturer parts from more than 25 brands, is being launched  to meet growing demand from DIY mechanics and "do-it-for-me" customers want to purchase parts online and have them expertly installed by their chosen mechanic, AutoNation said in a press release.

"Increasingly, consumers want the ability to go directly to a website and order exactly the car parts they need at a competitive price, with fast shipping times and transparent pricing," said Mike Manley, CEO,AutoNation. “People are holding on to cars longer. As the lifecycle of vehicle ownership grows, AutoNation wants to continue to be there for our Customers who take pride in doing their own maintenance, repairs, and customizations."

According to market intelligence firm Mintel, consumers are increasingly shopping online for auto parts, and nearly half of consumers — particularly millennials and Gen Z — have done their own vehicle maintenance, repairs or custom upgrades.

The new AutoNation site allows customers to shop across multiple manufacturers to find replacement and maintenance parts that fit their vehicles. Customers also can choose from a wide variety of interior and exterior accessories to personalize and upgrade their vehicles.

The site allows customers to search for parts in several ways: by VIN to find exact match parts; by year, make, model, trim, and engine; by browsing through categories; or by using keywords and part numbers. 

In-stock orders typically ship within one to two business days. Customers will be able to track their orders to know exactly when their items will arrive.

With more than 300 locations in 20 states and more than 24,000 Associates, AutoNation said it has sold and serviced more than 14 million vehicles.