Auto retailer drives sales with omnichannel financing, payment

Dan Berthiaume
Senior Editor, Technology
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4 Wheel Parts is streamlining and personalizing the processes of obtaining financing and making payments.

The retailer of aftermarket Jeep, SUV and truck parts, accessories, and performance products will continue offering consumer financing at its 95 stores, as well as its digital retail and telesales channels, via Synchrony solutions. Leveraging the technology, 4 Wheel Parts offers several tailored promotional financing offers, enabling customers to pay over six to 24 months with deferred interest.

In addition, 4 Wheel Parts offers a custom-branded credit card through the Synchrony Car Care network, which customers can use at more than 730,000 auto-related locations nationwide. The retailer also utilizes Synchrony technology to support touchless completion of payment processes such as applying for credit, completing the transaction, paying a bill, and servicing an account. 

For example, the advance prefill technology in Synchrony’s dApply technology helps 4 Wheel Parts streamline the application process, reducing the number of fields a consumer must fill out on their mobile device or computer to open an account. Furthermore, the retailer leverages Synchrony MobileID biometric authentication technology to minimize the amount of information consumers need to manually input, creating a faster approval process.  

“Synchrony is thrilled to continue our valued relationship with 4 Wheel Parts,” said Steve Roe, senior VP and leader, automotive, Synchrony. “We are excited to keep helping 4 Wheel Parts increase market share in the growing $10-plus billion Jeep and truck accessory market by enabling them to build deep, lasting relationships by engaging off-road enthusiasts with insight-driven, flexible buying options and periodic cardholder incentives.”

A division of Transamerican Auto Parts, Kansas City, Mo.-based 4 Wheel Parts operates 95 brick-and-mortar stores in North America and an e-commerce site.