Ashley HomeStore extends consumer financing program

Dan Berthiaume
Senior Editor, Technology
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The number one selling U.S. home furnishings retailer is continuing to offer online and in-store consumer financing.

Ashley HomeStore Ltd. is entering a multi-year extension of its consumer financing program agreement with consumer financial services company Synchrony, which began in 2010. Synchrony offers Ashley HomeStore customers competitive financing, subject to credit approval, for purchases made online or in the nearly 500 Ashley HomeStores located across the U.S.

Ashley leverages Synchrony technology to manage its financing program at a national level, while providing customized financing solutions for independent Ashley HomeStore licensees. The solutions, including support in sales, marketing, data analytics, POS technology, and training, are designed to empower Ashley HomeStore licensees to grow their business and expand customer loyalty.

Synchrony’s financing solutions enable Ashley HomeStores to meet their customers at the moments that matter most in their purchasing journey. Integrating Synchrony’s offers throughout the consumer spending life cycle supports Ashley HomeStore’s omnichannel customer journey and experience.

Synchrony and Ashley HomeStore continually evaluate program enhancements. One solution they are considering is contactless commerce, based on accelerated consumer demand for a touchless POS experience resulting from the COVID-19 pandemic.

“We are thrilled to continue our long-standing relationship with Synchrony,” said Ben Thorud, VP, Ashley HomeStore Ltd. “Synchrony delivers instant, personalized buying power at every point in the Ashley HomeStore shopping journey, from in-store to online via a seamless, intuitive, transparent and safe experience. That is critical to helping our licensees build and expand their business, especially during the pandemic.”

Based in Arcadia, Wis., Ashley HomeStore operates more than 1,050 locations in 60 countries.