Hanna Andersson continues to expand its executive team.
The children’s apparel brand said that Callie Canfield has joined the company as chief brand officer. She will oversee all integrated marketing plans for the retailer and spearhead efforts to build brand awareness and reach a wider customer base through public relations, influencer marketing, social media and creative strategy and execution.
Reporting to newly appointed CEO Aimée Lapic, Canfield brings over 15 years of dynamic retail experience to Hanna's marketing team.
Most recently, from 2020 to 2022, Canfield was head of brand marketing and public relations for Anthropologie Group. Prior to that, she spent nearly six years with David’s Bridal, including serving as VP of marketing and communications.
Canfield also was at Gap Inc., where she worked across multiple brands and was part of the original marketing team for its women’s activewear brand, Athleta.
At Hanna Andersson, Canfield will report to Aimée Lapic, who was named CEO of the company in July.
“As we navigate an ever-changing retail landscape one thing that remains consistent is our motivation to bring joy and comfort to kids by providing families with premium, sustainable products and compelling content,” said Lapic. “Under Callie’s leadership I’m certain we’ll be able to activate across our awareness channels to drive new customer growth and provide experiences unique to the digital first Hanna brand.”