Anthropologie debuts ‘shoppable’ Holiday House in Manhattan
Anthopologie has opened the doors to its newest shopping experience.
The retailer, which is part of Urban Outfitters Inc., has opened Holiday House on the Upper West Side of Manhattan. The immersive and shoppable experience is open with exclusive access to members of Anthropologie’s free loyalty program, AnthroPerks, from Sept. 17-22.
Executed in partnership with creative director and interior designer Glen Proebstel, the house features a wide range of products from Anthropologie and Terrain (another Urban Outfitters brand). Interactive QR codes are placed in each room that lead to easy-to-shop product pages.
"This holiday season, we are thrilled to expand our holiday house experience, presenting it on a larger scale than ever before," said Elizabeth Preis, global chief marketing officer at Anthropologie Group. "This year's showhouse boasts more spaces, an expanded product range, and enhanced design elements. Our goal is to inspire and delight our customers through a variety of seasonal settings that showcases our incomparable creativity to create unforgettable experiences."
Featured items in the holiday showcase include Anthropologie's home furniture and décor as well as Terrain's exclusive faux tree and garland offerings, with all the trimmings.
"We're excited to expand Terrain's role in this year's holiday house," said Beth Smith, managing director at Terrain. "Our goal is to encourage our community to reimagine holiday decorating through distinctive product and aspirational styling ideas for decking the halls. By showcasing our festive décor in an expanded, curated setting, we're focused on this experience offering the first spark of joy for our customers this season."
Anthropologie stylists, along with members of the Terrain design services team, will be present throughout the event to assist with shopping inquiries and provide expert advice. AnthroPerks members can make appointments to visit the house between the hours of 10 a.m. and 6 p.m.
"We're delighted to invite our AnthroPerks members to explore our most immersive holiday house yet," said Anu Narayanan, president of Anthropologie women's and home. "We've curated an assortment designed to elevate your holiday celebrations. Our aim is to create a magical setting where every detail, from the furniture to the accents, brings the spirit of the season to life in a truly unforgettable way."
Anthropologie now ships to over 100 countries and operates more than 200 stores around the world.
