American Express offers online, social commerce perks
American Express is rewarding consumers and small businesses who use its payment services for digital and social commerce.
The financial services provider is responding to data from its Amex Trendex index which indicates 79% of surveyed consumers have spent significantly more time shopping online in the past 12 months than ever before, with 53% indicating they plan to spend more on online purchases in 2021 than in the past.
As part of its new set of digitally-oriented offers, American Express is providing eligible U.S. Consumer Platinum Card members up to $180 back ($30/month via statement credits) on purchases made at eligible merchants with PayPal through June 30, 2021.
In addition, eligible Consumer Platinum Card members who had the card as of Nov. 1, 2020, can have access to up to $1,700 in statement credits after they enroll in Amex Offers with select retailers through June 30, 2021. These offers include cash-back deals for eligible purchases made at BestBuy.com, HomeDepot.com, and Instacart.
American Express is also offering rewards to small businesses who engage in social and online commerce with its services. Through March 31, 2021, new users of the American Express Sprout Social platform, which helps small businesses manage and analyze social commerce activities, will receive a 30-day free trial and then 30% off their subscription after signing an annual subscription.
In addition, through March 31, 2021, small businesses can get their first four months free after they sign up for a free 15-day trial of the BigCommerce e-commerce platform. Customers must select a monthly pay option when they select their subscription plan and will be automatically charged each month following their first four months unless they cancel their subscription.
"Last year we moved quickly to support our card members by delivering relevant value and services to help them navigate the uncertainties of the pandemic. As a result, we saw incredible engagement across these offers which drove increased loyalty and lower attrition levels than in 2019 across our card member base," said Rachel Stocks, executive VP, global premium products and benefits, American Express. "As we start a new year, we’re continuing to find ways to elevate our Membership experience by adding new value to help our card members and small merchants make the most of their time spent at home, plan for the future, and help small businesses get back to business."