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06/04/2021

American Eagle spreads omnichannel wings with same-day delivery

Dan Berthiaume
Senior Editor, Technology
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American Eagle Outfitters Inc. (AEO) is offering free same-day delivery through a partnership with a FedEx subsidiary.

Members of the ShopRunner e-commerce platform (purchased by FedEx in December 2020), which directly connects shoppers with more than 100 retailers and brands, can now receive free same-day delivery of hundreds of items from American Eagle and Aerie stores in 50 U.S. cities. During the past year, American Eagle and Aerie have offered free in-store pickup and geofencing-based curbside pickup.

Now, ShopRunner members in metro areas including San Francisco, Boston, Miami, Atlanta, Houston, Philadelphia, Washington, D.C., can receive items from American Eagle, Aerie and OFFL/NE by Aerie delivered to their door within hours.

American Eagle joined the ShopRunner network in October 2020, and initially rolled out its free same-day delivery offering in 2020 in six cities - Chicago, Pittsburgh, Columbus, New Jersey, Los Angeles, and Dallas. This latest launch of the service to 44 additional cities is the latest step in the two companies’ partnership. 

“AEO’s approach is customer-centric -- we leave it to our customers to choose where, when and how they engage and shop with us,” said Michael Rempell, executive VP and COO, AEO Inc. “Creating the best brand experiences is our priority and we pride ourselves on being aggressive adopters of new tools and technologies. ShopRunner’s free same-day delivery service allows us to build on our already strong omnichannel delivery platform and offer even more ways for our customers to quickly and easily shop the American Eagle and Aerie brands.”