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American Dream enlists Jersey’s top healthcare network in ongoing safety program

Al Urbanski
The Hackensack University Medical Center in Northern New Jersey

Hackensack Meridian Health, which operates 14 medical centers throughout the state of New Jersey, will now have a home at American Dream in East Rutherford.

Triple Five’s mega-mall has signed a 10-year strategic partnership with the company that will include a permanent urgent care center at the complex. The relationship—which began with a drive-through testing site for police and health care workers at American Dream—has blossomed into the #dreamsafe initiative. A mobile app is being developed for use by visitors.

“By partnering with New Jersey’s leading healthcare network, we are setting a new industry standard,” said American Dream co-CEO Mark Ghermezian, adding that Hackensack Meridian Health would be “advising us on the most extensive health and safety protocols while also providing our community with premium access to health care services and educational opportunities.”

In January, Triple Five brought in Mark Ghermezian to serve as co-CEO with his cousin Don Ghermezian and sharpen American Dream’s use of data and technology. Twelve years ago, Mark founded a customer engagement platform called Appboy (now Braze) that replaced decades-old databases with data-streaming methods more attuned to today’s ever-connected populace.

“At American Dream, we brought on a CTO, a product engineering team, and a data team and started reshaping the way marketing’s thinking and how it connects with leasing and experiences,” Mark Ghermezian said in a YouTube interview.

The #dreamsafe app is to include interactive features such as property safety guidelines, mobile ticketing, and a brief health survey, letting guests reschedule their visits if they are not feeling well.

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