Amazon’s newest retail format is….
Amazon is back in the pop-up game.
After closing all of 87 pop-up shops last year, the online giant has thrown its hat back in the ring. The company has opened five pop-ups in malls, according to a listing on its web site. A sixth, in Seattle and next to Amazon's corporate headquarters, is in the works.
The website for the company's retail stores described the new pop-up concept as “a physical extension of Amazon.com. ”
“The new generation of Amazon pop-ups feature a themed selection of top brands that will frequently updated”, the company stated on the site.
To date, Amazon has opened its new pop-up concept in the following locations:
Glendale Galleria, Glendale, Calif.
Lone Tree, Park Meadows, Ill.
Westfield Old Orchard, Skokie, Ill.
Fashion Show Las Vegas, Las Vegas
The Woodlands Mall, Woodlands, Texas
Park Meadows, Lone Tree, Col.
For more on Amazon’s new generation of pop-ups, click here.