Amazon releases new shopping filter in time for Valentine’s Day

Amazon is helping Valentine’s Day shoppers locate gift items that will arrive in time for the holiday.

In an email to Chain Store Age, Amazon said is introducing a new feature called “Get it by Tomorrow” on its Valentine’s Day Hub. “Get it by Tomorrow” is designed to enable last-minute holiday shoppers to order a gift with confidence that it will arrive in time for Valentine’s Day (Wednesday, Feb. 14). 

Customers who live in the 90 U.S. metro areas that have access to same-day delivery are able to toggle a tile in the top navigation of the Valentine’s Day Hub page to select the “Same-Day Delivery” option and shop a curated selection of Same-Day Valentine’s Day Gifts.

Amazon focuses on customer convenience, delivery speed

“Get it by Tomorrow” is the latest example of Amazon making a concerted effort to help customers find desired products as easily as possible and then receive them in the shortest amount of time that can be accomplished.

Recently, Amazon began piloting “Rufus,” a generative AI-based expert shopping assistant trained on Amazon’s product catalog, customer reviews, community Q&As, and information from across the web to answer customer questions on topics such as shopping needs, products, and comparisons; make recommendations based on conversational context; and facilitate product discovery within the mainstream Amazon shopping experience.

The feature is designed to answer broad customer queries such as “what to consider when buying running shoes?”, to comparisons such as “what are the differences between trail and road running shoes?”, to more specific questions such as “are these durable?”.

And Amazon recently announced it made deliveries in the shortest amount of time in its history on average during 2023 by focusing on initiative such as focusing on stocking inventory in regional fulfillment centers near last-mile delivery stations, shipping nearly 600 million more items from in-region fulfillment centers year-over-year in the fourth quarter of 2023. 

Amazon also expanded its same-day delivery service, adding nine new dedicated sites and serving 18 additional U.S. cities over the course of the year. The retailer plans to double the number of sites in the coming years and currently operates more than 55 dedicated same-day sites across the U.S. 

The e-tailer said it will continue to optimize its operations network with the goal of shipping more products from locations closer to customers, helping to speed up deliveries and reduce the travel distance and stops per package.