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01/04/2021

Amazon has record-breaking 2020 holiday season

Dan Berthiaume
Senior Editor, Technology
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Amazon hit new highs in sales and number of products shipped during the 2020 holiday season.

The e-tail giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics worldwide this holiday. Independent businesses selling on Amazon, nearly all of which are small-and-medium-sized businesses, saw worldwide sales grow over 50% compared to the same time period in 2019. During the holiday season, U.S. small- and medium-sized businesses sold nearly 1 billion products in Amazon’s store.

Amazon’s holiday deliveries included over 8 million items shipped to alternative delivery locations, including Amazon Hub lockers and Amazon physical retail stores like Amazon 4-star and Amazon Books.

Other highlights from Amazon’s 2020 holiday season include:
•    Some of the best-selling items included ThinkFun Gravity Maze Marble Run Brain Game, Lite-Brite Ultimate Classic Retro Toy, Jenga Classic Game, Just Dance 2021 - Nintendo Switch Standard Edition, Sengled Smart LED Light Bulb, all-new Fire TV Stick with Alexa Voice Remote, COSORI Air Fryer Max XL Electric Hot Oven, Keurig K-Slim Coffee Maker, iRobot Roomba 675, Revlon One-Step Hair Dryer, and Neutrogena Cleansing Face Wipes.

•    Matching pajama sets for the whole family, animal prints, snuggly fleece, and bold kicks were some of the popular gifts seen in influencer-curated Amazon Fashion gift guides.

•    Amazon’s last item delivered on Christmas Eve was a copy of the book "Twas the Evening of Christmas."

•    Tens of millions of customers used the Amazon Alexa voice assistant to obtain gift suggestions and receive help making and sharing lists, adding items to carts, and making purchases.

“Amazonians around the world have truly shown what it means to be customer-centric and support our communities this year,” said Jeff Wilke, CEO worldwide consumer at Amazon, in a corporate blog post. “And when customers needed a little extra holiday cheer, millions of employees and partners worked together to deliver more savings and holiday gifts than ever before. We couldn’t be prouder of, or more thankful for, our teams around the world.”