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Amazon enters rewards partnership with Fiserv

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Amazon is accepting rewards points from some Fiserv cards.

Some Fiserv cardholders can now redeem rewards points on Amazon.

Eligible debit and credit cardholders on the Fiserv network can put points from the Fiserv uChoose Rewards program toward Amazon website and app purchases. Through this partnership, cardholders at financial institutions that are part of the uChoose Rewards program and enrolled in the Amazon Shop with Points program can seamlessly redeem rewards points for all or part of their qualifying purchases at checkout.

More than 200 financial institutions are already enrolled and by end of year, cardholders at hundreds more financial institutions will be able to redeem their uChoose Rewards plan rewards on Amazon.com and the Amazon mobile app.

To use rewards points for purchases, customers need to link an eligible uChoose Rewards account on Amazon. Once an account is linked, this payment option will be available to select during checkout. Customers can use rewards to cover all or a portion of an order, including for tax and shipping.

Any remaining balance can be paid using the same card, an Amazon.com gift card, credit balance, or promotional coupon. There is no fee to use uChoose Rewards points to pay for an order and cardholders can log into their uChoose Rewards account to confirm whether their financial institution is eligible.

“We’re always looking for ways to enhance convenience and value for customers,” said Tyler Aldrich, director of Amazon Payment Products. “Expanding our Shop with Points program to include uChoose Rewards from Fiserv will provide cardholders at these financial institutions even more value while shopping on Amazon.”

“Consumers love choice, and Amazon provides it,” said Rajeev Yerukalapudi, VP of product management at Fiserv. “The Amazon Shop with Points program gives cardholders another option to redeem their uChoose Rewards points for the things they really want, driving satisfaction and building loyalty while giving them the opportunity to reward themselves through their purchases, whether for daily essentials or special occasions.”

[Read more: Amazon credit cards get new names, new looks — and new benefits]

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