Amazon is phasing out Amazon Today delivery.
Amazon is ending a same-day delivery solution which fulfilled orders from brick-and-mortar retail partners.
In an email to Chain Store Age, an Amazon spokesperson confirmed that the e-tail giant is stopping development of Amazon Today, a service which showcases inventory from partner retailers on the Amazon site and then process orders for fulfillment from local stores or mall locations. The spokesperson cited increasing overlap between Amazon's same-day and one-day delivery offerings and Amazon Today.
“After careful consideration, we’ve made the decision to sunset Amazon Today," the spokesperson said. "This will streamline our offerings for customers, and the majority of selection our customers buy from Amazon Today will continue to be available for same- and one-day delivery. In the U.S., Amazon offers same-day delivery in more than 120 metro areas, and Prime members can shop tens of millions of the most popular items, across 35 product categories, with same-day and one-day delivery."
Amazon will mostly shut down Amazon Today, which was launched in 2022, by Dec. 2, 2024, with some participating retailers being allowed to continue using the service until Jan. 24, 2025. The e-tailer told Chain Store Age that most of the roughly 175 impacted employees will be transitioned to other positions within Amazon, with the "small amount" who are not to receive a "highly competitive" exit package that will include severance, transitional health benefits, and job placement support.
Amazon ramps up layoffs
Amazon has been intensifying efforts to trim headcount during the past two years as the e-tail giant faces a softening consumer marketplace. This includes November 2023 reductions in its Alexa workforce, as well as an April 2023 decision to eliminate positions in its Amazon Web Services (AWS) cloud computing unit in the U.S., Canada and Costa Rica.
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