Amazon 4-Star opens at American Dream

Consumers can shop a curated selection of the most well-reviewed products on Amazon at the company’s newest retail outpost.

Amazon 4-Star has opened its doors at American Dream, the massive retail and entertainment center in East Rutherford, N.J. All merchandise in the 4,500-sq.-ft. store has a customer rating above four stars on Amazon.com, is a top-seller or a new and trending item on the site. About 2,500 products are featured in categories ranging from books and games to beauty items and kitchen goods.  

Digital price tags alongside every product show the Prime price and list price, as well as Prime member savings, average star rating, and the total number of reviews a product has received.

Amazon 4-Star made its debut in fall 2018, in New York City. To date, it has expanded to 30 locations nationwide.