Albertsons streamlines loyalty program

Albertsons Companies is making its "for U" shopper loyalty program easier to use.

The Idaho-based grocery conglomerate is revamping its 38 million-member loyalty offering in an effort to provide a simpler and more valuable experience. 

Introduced in 2021, for U now has new features including a single points-based system, double the time to earn points, and a new automatic cash off option for more convenient savings, among other new perks being added to previously existing benefits. 

Updates to the Albertsons for U loyalty program include:

• A single points currency to earn and use: Members enrolled in for U earn one point for every $1 spent on qualifying purchases. For every 100 points earned, members can redeem points for discounts on select groceries and gas, where available.
• Double the time to earn and build points total: Members now have two months earn and redeem points.
• Automatic cash off: A new automatic cash off option allows members to opt-in and automatically convert points into cash off savings at checkout for a more seamless savings experience. Customers can still enjoy all the other points redemption options they love such as discounts on groceries and gas.
• for U members can also save up to 20% weekly with personalized deals, digital coupons, a birthday treat and a free monthly item.

"Our loyal for U members are at the heart of our business, and we are continuously working to help them bring more to the table and foster lifelong customer relationships," said Sean Barrett, chief marketing officer for Albertsons Cos. "The updated for U loyalty program delivers tremendous savings and value through a simple points-based system, ensuring that it is easier and more convenient than ever for our valued members to get rewarded for shopping with us."

In addition to the for U loyalty program, the retailer also offers an optional paid subscription program, FreshPass, available for $99 a year, or $12.99 per month, FreshPass offers unlimited free delivery on orders $30 or more, $5 monthly credit for annual subscribers, and 5% off select private brand items.

As of Dec. 2, 2023, Boise-based Albertsons Companies operated 2,271 retail food and drug stores with 1,726 pharmacies, 401 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market.