One of the largest U.S. grocers is moving into the ultrafast on-demand delivery space.
Albertsons Cos. is expanding upon an existing online delivery collaboration with DoorDash to introduce a new express grocery delivery service. This new service offers consumers delivery of fresh groceries in under 30 minutes.
As part of this launch, consumers in more than 20 major cities across the U.S., including Los Angeles, Denver, and Seattle, are now able to receive express grocery delivery from their local Albertsons banner stores including Safeway, Vons, ACME Markets, Jewel-Osco, and Tom Thumb in 30 minutes or less, via the DoorDash marketplace. Albertsons plans to expand this offering to additional banners in the coming weeks.
Albertsons, which also participates in the new DoorDash online floral delivery service, is offering more than 6,000 items for express grocery delivery nationwide. The assortment includes key grocery staples such as fresh produce, dairy, eggs, snacks, packaged goods, and frozen foods.
Shoppers can obtain access to express delivery from Albertsons on the DoorDash app, with Albertsons Cos. loyalty pricing and promotions on express grocery orders where available. Local Albertsons banner loyalty program members, such as Albertsons for U and Safeway for U, can choose to link their account in the DoorDash app to earn loyalty points on purchases.
"By partnering with DoorDash, Albertsons Cos. is able to offer even faster delivery to go alongside the quality products and great value we provide our customers,” said Stephen Menaquale, senior VP of e-commerce at Albertsons Companies. “We’re proud of what we’ve built with DoorDash in order to guarantee the perfect mix of convenience, quality and the prices our customers appreciate.”
To place an order, consumers with express grocery delivery service available in their area can either search for “Rapid Grocery” stores on the DoorDash app or click the grocery tile on the DoorDash homepage and select the filter for “Under 30 Min.”
Albertsons Cos.’ banners are also available on DashPass, the DoorDash membership program that offers members $0 delivery fees and reduced service fees. DashPass members can obtain these benefits on all eligible express grocery orders with a subtotal of $12 or more from Albertsons Cos.
DoorDash also provides ultrafast grocery delivery via its DashMart online convenience storefront. Introduced in August 2020, the DashMart banner offers both household essentials and local restaurant products for on-demand delivery. DashMart stores are owned, operated, and curated by DoorDash, and stocked with inventory from both national and local convenience, grocery and foodservice retailers. According to DoorDash, it will continue to expand its express grocery service with other retailers in the coming months.
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“We know that speed, selection, and affordability remain paramount for consumers when it comes to getting everything in their neighborhood delivered on-demand, and that’s why we’re proud to launch our new express grocery delivery service with Albertsons to bring their wide selection of groceries to consumers’ doorsteps in under 30 minutes,” said Fuad Hannon, VP of new verticals at DoorDash.
“Leveraging our extensive logistics network and Albertsons Cos. selection of groceries, we are creating a one-stop shop for consumers nationwide to access all the items they need, delivered to their doorstep right when they need it. DoorDash’s retailer-first approach guides how we build our products and services, and today’s launch of express grocery delivery furthers our commitment to helping Albertsons grow their delivery offerings to meet evolving customer needs.”
Albertsons Cos. operates stores across 34 states and the District of Columbia with more than 20 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. Founded in 2013, DoorDash operates across the U.S., Canada, Australia, Japan, and Germany.